chris serna

Snapchat event

A killer activation

Prior to film’s release, a live Assassin’s Creed event would be hosted in a mock Spanish church and guests will be able to log in and receive exclusive snapchat filters and geotags. Once logged in guests at random will be chosen to be either a “Assassin” or “Conquistador”; two warring factions in the film.

Trophies

Depending on how many “assassinations” you have at the event exclusive trophies can be unlocked including rare private screening passes.

Contract List

Users will have the ability

to change their contact list to a “contract list” and will be able to “assassinate” your friends for more trophies and unlocks.

Killer Filters

Once assigned as an “Assassin” or “Conquistador” guests will be able to use an exclusive filter to “assassinate” rival guests featuring a unique filter animation.